Another advertising offender was Canadian Club, which was supposedly my Dad's drink of choice. That annoying ad strategy is back today, appearing on Facebook. The ad says:
"Your Dad Rocked.
He did what he wanted, when he wanted. Follow his lead."
I'm then urged to become a fan of Canadian Club.
Who comes up with this shit? Hey, "idea people": you don't know dick-all about my Dad. My Dad is a great guy, but he never struck me as "doing what he wanted, when he wanted". He was much too busy working and helping my Mom raise six kids. How are we not supposed to feel excluded when advertisers create this Dad-stereotype which doesn't fit the image that probably the majority of the population have of their Dads? And how are we supposed to feel about being excluded?
Stereotype-Dad played football in high school, graduated university, probably married his high-school sweetheart, and lives in a big house with a white picket fence. If there is a photo of stereotype-Dad, he is white. (I could never shake the feeling that stereotype-Dad was part of a university fraternity that didn't admit blacks or Jews, and if that's the image I have, the advertising idea people can blame themselves - it's their own contrived image.) My own Dad, on the other hand, had his Mother die when he was a baby, was on his own and out working for a living before his mid-teens, was put in a prison camp during WWII, joined the army to fight for Canada when he was permitted, and met my Mother when his army buddy brought him home during the war. So excuse me if I have trouble picturing my Dad when I see these stupid ads.
You know what? My Dad does rock: for loving me unconditionally, for raising me with a sense of security, for making all the sacrifices he did for family, and for teaching me to always persevere. These are the things I will always remember about my Dad. Fuck the whiskey and luxury cars.